Software used: Adobe Aftereffects, Adobe Photoshop

Techniques used: Storyboarding, Copywriting, 3D Layers, Animation

Project type: Personal Project

The objective of this project was to enhance my motion design skills by integrating motion graphics with real 3D objects.

To bring the concept to life, I created a storyboard and gathered all necessary 3D files and fonts. Unlike my previous projects, I meticulously planned and organized every aspect of the project for more efficiency and creativity. With all assets in one place, I was able to focus on the animation stage with ease.

I started by rough sketching my concept and then moved on to creating the final animation. The use of yellow color and lemons aimed to convey a cheerful and rejuvenating mood while incorporating 7 Up’s brand colors and logo added an authoritative and significant tone to the video.

In my opinion, the video would work well if 7 Up ran a campaign to remarket itself among the younger audience.