What is Branding of things?

To put myself out there, I started “Branding of things” as a way to showcase my work to potential employers, but it turned out to be more than just a canvas for Design Exercise.

The projects I embarked on for small and medium-sized enterprises (SMEs) had a profound impact on the communities they served.

I (along with another UI/UX Designer) took on a project for an ecommerce site that became particularly meaningful. This platform aimed to gather local food producers from Limerick and offer them a virtual space to showcase and sell their food products.

During the pandemic, when getting products onto the shelves of major retail stores seemed nearly impossible for small food producers. I designed graphics that helped these producers make a strong and captivating first impression in the digital space. The graphics served as virtual storefronts, giving potential customers a clear and appealing glimpse of what was being offered. I also crafted a visual identity for these producers on social media, uniting them under a shared banner.

The outcome was an ecommerce site that was efficient and visually pleasing. It drew in a nationwide audience, making a significant impact on their business operations and community engagement through social media.

Branding of things is a passion project of mine. My mission is to work on Designs that bring returns on investment while also having positive impact on people and society as a whole.